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New team member for Valley Profile

The Valley Profile welcomes experienced newspaper advertising manager Nikki Sanders to the team this month.

Nikki’s sales career started at the Taupo Times in 2001, where she worked as an advertising representative until she transferred to the Hauraki Herald in 2005.

After a 6-month stint at the Thames Flight Centre in 2011, she returned to the Hauraki Herald as office manager for several years before moving back into newspaper ad sales, where she’s been until last month.

She was keen to take on her new role as advertising manager at The Valley Profile because it was a “proper community newspaper full of local content”, she said.

Nikki believes it’s important for businesses to keep advertising during the Covid-19 pandemic.

“You’ve got to keep your name out there otherwise your competitors are going to grow and you’re not. It’s a proven fact that people who advertise in the hard times come out stronger when the good times are back,” she said.

“I believe in advertising. It’s so important for businesses and I want to help businesses grow.”

Nikki joins her husband, graphic designer Geoff Sanders, who has worked part-time for the Profile since the first issue in May. Geoff works behind the scenes designing eye-catching ads for businesses, a service that’s provided at no extra cost.

Geoff began his advertising design career at the Taupo Times in 2003 before moving to the Hauraki Herald in 2005. He worked there for three years before being made redundant when graphic design was outsourced to Hamilton then India.

Geoff then took on the chief executive role at Thames Valley Rugby Football Union for several years before becoming retail manager of the Model Barn on the Hauraki Plains 7.5 years ago, where he still works today.

He was enjoying getting back into the newspaper business, he said.

“I love putting the ads together in a paper where I can see all the stories are local,” he said.

Valley Profile owner and editor Teresa Ramsey said she felt fortunate to have two very experienced newspaper professionals on her team.

“Both Nikki and Geoff know the community newspaper business well and bring many years of experience to the Profile, which will help local businesses get their message out there while also helping us deliver 100 per cent local news to every letterbox in the Thames Valley,” she said.

“With Nikki now on board full time, we expect to soon be able to move from a monthly paper to fortnightly, which will better serve our Thames Valley community,” she said.

Teresa takes care of the editorial side of the Profile, bringing many years of experience with daily, community and digital reporting and sub-editing at The Southland Times, Evening Post, Piako Post, Hauraki Herald and Stuff Lifestyle and Entertainment. She took over the Plains Profile earlier this year and renamed it The Valley Profile to reflect the new area of Hauraki Plains, Paeroa, Thames and Thames Coast.

“I’m very grateful to all those businesses and contributors who have supported the Profile, it’s been fantastic to see how many people are getting behind a locally-owned and operated community newspaper that celebrates our locals.”

Contact Nikki today, Ph 022 1303 885 or email: for information about our competitive
advertising rates. We offer fantastic discounts for regular customers.