ADVERTISING FEATURE
Something Smart Environmental has stayed true to is its core values of sustainability, community engagement, and the ways it has maintained local roots and innovation in waste management practices.
The company was founded in the early 1990s by Grahame Christian, who could see an opportunity for a more service-oriented waste company that focussed on recycling as much of the waste streams as possible.
Smart Environmental spokesperson Todd Mcleay told The Profile Smart had evolved into a significant player in New Zealand’s waste and resource recovery industry.
While Smart secured a range of early contracts, one of the more significant contracts was in the Thames-Coromandel district, they said.

Paired with a series of other council contracts across New Zealand, the Thames-Coromandel District contract played a key role in driving the company’s growth, they said, and enabled Smart to expand its services and build a strong national presence.
But the business has evolved in many ways since its inception.
Smart has expanded its operations and has established a wide network of facilities and services across the country, they said.
“The company provides commercial services, kerbside collections for multiple councils and operates several refuse transfer stations and material recovery facilities.”
One key element to the improved efficiency and quality-of-service delivery within Smart has been due to the way the company has embraced technological advancements, they said.
Something Smart is proud of is its “deliberate choice” not to own landfills.
It is part of their commitment to reducing their environmental impact, they said.
“We have joined and commenced the Toitū Carbon Programme to actively measure, manage, and reduce our carbon footprint.”

One pivotal moment in the business’s history was in 2024 when Smart was acquired by Blue Planet, a global leader in reducing waste to landfill.
“For years Smart had been pursuing this as a mission in New Zealand and now have access to leading technologies and solutions to help us make an even bigger difference.” But the main thing Smart wants to make clear is its intention to look after the environment.
“We genuinely care about our environment, and this is reflected in the way we support communities throughout New Zealand.
“We strive to be an employer of choice – committed to providing a safe, supportive workplace where everyone returns home safely each day. Above all, we aim to make a positive and lasting difference.”
DETAILS: For more information, visit Smart Environmental’s official website at www.smartenvironmental.co.nz or contact them at 0800 424 990. or email: sales.support@smartenvironmental.co.nz
– By Davidda Hikatangata
