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SuperPrice Furniture owner Kamal Singh looks forward to opening a new store in Whitianga. Photo: DAVIDDA HIKATANGATA

Third store set to open for SuperPrice Furniture

SuperPrice Furniture will soon open its third store, expanding its reach to supply top quality furniture to customers around the entire Coromandel Peninsula.
Owner Kamal Singh opened the first SuperPrice Furniture shop in Pollen St, Thames, in 2019, followed by a second store, the SuperPrice Bed Shop, in the same block to specialise in bedroom furniture.
Now, Kamal is gearing up to open another store in the former Fagans furniture shop in Whitianga’s Albert St.
Kamal said he was ready to expand and reach out to the entire Coromandel Peninsula, with the Whitianga store looking to sell both beds and furniture.
The grand opening date had not been set, but was likely to happen mid to end of March, he said.
Kamal’s younger brother, Diamond Thind, will manage the new store.
“He’s quite experienced and he’s been with me for five, six years,” he said.
“He’s capable of running the shop.”
Kamal wanted anyone in the Coromandel area who needed to buy furniture to “think of us as first choice”.

“Just come and talk to us,” he said.
With an interest in supporting the older community, the SuperPrice Bed Shop in Thames offered adjustable electric beds, or lifestyle beds, which had been growing in popularity, he said.
“The older customers, they just don’t mind about fashion and trends. They come here so that they can have a good experience.”
Immigrating to New Zealand when he was younger and starting a business were things Kamal said he wanted to inspire both younger immigrants and let the younger community know that “anything is possible”.
“It’s my brand, it’s not a franchise or anything. It’s an independent family business,” he said.
Kamal’s brother in law, Sanket Gurung, looks after the bed shop, while the furniture shop is looked after by sister in law Srijana Gurung Kothiyal. “And my wife, Simran Gurung, she does a bit of marketing,” he said.
With a focus on delivering excellent customer service, Kamal said the best thing about being the owner of the business had come down to “connecting with people”.
“I revolve around service,” he said.
Kamal said customers walking in the store had either had a good experience with SuperPrice, or had heard about someone else’s experience with the store.
“It might take me some time to find exactly what they [customers] need,” he said, but he aimed to listen and do his best to find a solution. Kamal said SuperPrice products were a “middle of the road” price point.
“We stick with Kiwi made, we want to provide quality and comfort,” he said. “And we do deliveries by the way.”
The flat rate of $80 to deliver anywhere in the Coromandel Peninsula was something Kamal said he could offer. They just wanted to look after the community, he said.
“My wife, she’s a nurse in the hospital, my baby was born here, and we are locals, we live here now. Come and support locals, we are here,” he said.
– By Davidda Hikatangata